Over to the right is a link to a recent version of my survey on social media use and organizational climate. The organizational climate measures are very similar to those that I have used before. That's of course because they have been validated by prior research that I build on.
What's new is the adaptation of the Groundswell social media use questions with some additions of my own. The Groundswell questions are from prior research but their scaling, etc. is proprietary; my scaling and research will be put in the public domain.
A compact valid and reliable measurement tool for social media use is one of biggest needs in this line of study. For example, there are some very good multi-dimensional trust scales that researchers would recognize. Disparate media use measures are a problem. It is hard to compare studies if the measures are different.
Feel free to take the survey and link to it. If you would like a customized version for your firm I would be delighted help by it a win-win proposition; you get the data and reports you need -- I'll do them for you at no cost -- and I get de-identified data. Both the individuals and firms remain anonymous.
Let me know what you think.
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