Luis Suarez had a recent post about meeting with IBM customers concerning corporate culture and social media. That is, uses of the media beyond utilitarian purposes. Of course that's my hypothesis about an ROI for social capital that's an amplifier of productivity.
I thought about some recent flaming email I saw recently -- yes it still goes on, amazingly -- and speculated that the author would have written differently on a wiki related to the project. In addition to the productivity gain of a wiki, greater civility would result.
An indication of how serious IBM is about social media is that they have 500 or so "ambassador" talking about their products.
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