We may recognize a blog when we read it. But what about in the future? My research may be dated if it is just about blogs. We are certainly well beyond the basic blogs of 5 -10 years ago. Perhaps "blogs and other social media" would be adequate.
In a related concern, I'm working on some scales to rate the social and informational dimensions of blogging in organizations. There may be other dimensions such as mobilizing social resources. Following Lin (2000), we may find instrumental and expressive returns to blogging.
The scales can be used to construct a "blogging index" or a "social media usage" index.
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