My copy of Naked Conversations arrived recently in Hawaii by boat. I 'm almost done. Great book! It is encouraging that my hypotheses about how blogs build trust are pretty consistent with the claims of Scoble & Israel. In the best academic tradition, I suspect that fleshing out the details proving some of the relationships will be a little more complicated. But then that's why we do research! Trust is simple a first glance but quite complicated below the surface.
Similarly I see culture and trust as having an intervening construct called climate. Organizational climate in social science speak.
Bring the book tour to Hawaii!
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