Saturday, March 21, 2009

Facebook the clear winner at work


(Click to enlarge)



Here's a tidbit from my research on organizational climate and social media use. Facebook is the clear winner at work over other social media sites. Does much better than the more business-oriented LinkedIn. I suspect that ease of use, huge membership and zero cost are the reasons. For many businesses Facebook is quite adequate for enhancing the external network of its people.
The data from my sample out of the Syracuse University Study Response pool. Selected were people in the U.S., 18 or over, and employed at least half time.

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