Satish Kumar pointed out in a recent post that HR could and should be the advocate of employees as well as just serve the executives. Beyond processing documents (virtual or real), he recommends expanded roles:
"Fostering effective methods of goal setting, communication and empowerment through responsibility, builds employee ownership of the organization. The HR professional helps establish the organizational culture and climate in which people have the competency, concern and commitment to serve customers well."
It strikes me that social media are excellent low-cost methods to help HR become the "employee advocate" as well as the "change champion." Support of social media sends a message (McLuhan would agree I think) that HR is not just a rule enforcer. Think of a blog / wiki as a continuously running employee survey.
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