Edelman Trust Index 2007

Edelman Trust Index Due Out this Week
Was scheduled for last week. Edelman is a great site for PR and employee communication issues. It appears that they attract customers by sharing their research, demonstrating their competence. Mahalo!

In Blogs We Trust: Research

See the Dec. 2006 Edelman(.com) study of internal communications -- "New Frontiers . . . " Very interesting data on internal blogs and wiki's.
Today (Jan. 20) at the open source conference at UH I had the opportunity to talk with a Sun employee who started blogging recently. (Mahalo, Sun, for the lunch and Barton George's talk!) Sun is of course famous for its CEO blogger. Blogging definitely gives peers and managers insights into what employees are thinking. Sun bloggers can choose to have their blogs internally or externally visible.