Just Received The Social Animal

My wife gets to read David Brooks' The Social Animal first. With the end of the semester looming, just as well. I see that, like Daniel Pink's Drive, it cites a lot of important social science research. Hey, it's affirmation of the significance of the science to which we contribute.
(Brooks and Krugman alone may be worth the NYTimes' new fees.)
Another science-based business is that of Glen Furuya and his Leadership Works company. (Can't get away with presenting at a university with just made-up ideas.)