Waste of Time?

Thanks to socialmedia@smartbrief.com for the link to Forbes' story on social media as wasting billions in the UK.
The survey they cite mentions 40 minutes per week per employee on personal social networking. Unfortunately the benefits are not so easy to quantify and may exceed the costs.
The helpful point in the story is about the need for social guidelines at companies rather than bans. I would recommend a step further and say the policy should be one of appropriate encouragement of social media use at work.

P.S. Dissertation all done. To be posted soon.